// Company · Blog
NOTES FROM
THE BUILD.
Long-form writing on headless CRM, MCP and agents that actually know your customers. Few posts, written when there is something worth saying.
// What we write about
THREE THREADS.
Thread 01
The bet
Why CRM UIs are fading, why AI is the UI now, and why an agent without structured context is autocomplete on a hallucination.
Thread 02
The build
How Context, Models and Processes fit together — and the design decisions behind the MCP tool surface as it stabilises.
Thread 03
The Alpha
What we learn with the Design Partners: what worked, what broke, what we changed. Named only with permission.
// Following along
NO NEWSLETTER. NO TRACKING.
There is no newsletter sign-up and no tracking pixel on this blog. To follow along, check back here, read the changelog for release notes from October 2026, or write to us if a post sparks a question.
// Keep reading